First I would like to welcome everyone to my site. This is the first posting I am making at this new site. I hope you find it informative and accurate.

Basic SEO can be described simply as the efforts to optimize your web content and code so that your page returns higher results from the search engines. It is not an exact science. Those of you who share this profession with me will most always agree that no matter well your pages are optimized, you are not ever guaranteed a top result. Not even the first page is guaranteed. But our objective is to attempt to format, edit, trim, and even say a small prayer to our Higher Power to assist us in achieving higher results, therefore increasing search engine traffic, which ultimately should benefit your bottom line.

Apart from hiring a consultant, what can you do to optimize your pages? First I am going to assume that you have access to the directory where your web pages are stored, either by FTP (file transfer protocol) or maybe, like me you have your own server. If you do, then open your favorite text editor. I use WordPad, its easy to use and comes installed with older versions of Windows XP. You can also use the basic Notepad, or another that I used in the past was Jarte. Open up your home page with your editor and look for the following HTML tags <script></script> in the source code of your home page. For example:

<script src=”http://www.google-analytics.com/urchin.js” mce_src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>
</script>

<script type=”text/javascript”>

_uacct = “UA-xxxxxx-1″;
urchinTracker();

</script>

Open a new document and name it “google-analytics.js” without the quotes. Cut (ctrl+x) and paste the following code into your new document:

_uacct = “UA-xxxxxx-1″;
urchinTracker();

Save the document as google-analytics.js and save it to your root directory. Optional: you can create a new folder in your root directory and name it “Scripts” (without quotes) and save all your code-trimming files to that folder. So what you are left with is:

<script src=”http://www.google-analytics.com/urchin.js” mce_src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>
</script>

<script type=”text/javascript”>

</script>

Now we’re going to call the script to our code altering the <script> tag ever so slightly. Here is how it should look after altering it.

<script src=”http://www.google-analytics.com/urchin.js” mce_src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”></script>

<script type=”text/javascript” src=”google-analytics.js” mce_src=”google-analytics.js”></script>

If you saved the javascript file to Scripts directory, then src=”Scripts/google-analytics.js” mce_src=”Scripts/google-analytics.js” would be the correct way to insert the scripts.

This is only a small example using a very compact javascript snippet. However, if your pages contain large javascript snippets, then I’m sure you can see how this can make a huge difference in obtaining higher keyword densities.

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