If you have access to your web pages and images, there are other less used techniques to help you gain an advantage with the search engines. I will discuss a few of them here.
How many times have you been admiring a website, really enjoyed some graphical element on the page, for example, a background texture, or button styling; right-clicked the image and downloaded it to your hard-drive? Using the background as an example, many graphic designers and webpage designers simply name that image bg, bground, back, etc. If you have access to your files, then change the name of that image to one of your keywords or keyphrases. For example, web-design.jpg. If you do this, then of course you also have to change the image name in your html code. So, be careful, or you might wind up with broken images on your site.
Another super important on-page optimization technique is the proper naming of all your webpages. Let’s say that one of your pages discusses the details of the web design process. I would recommend that not only title, h1, alt, and images contain this keyphrase, but also the file itself. For example, you might name the file web-design-step-by-step-process.htm or .html, .php, .asp, etc. Get the point? Don’t overdo it though, webspam is frowned upon AND penalized by at least Google and MSN. The general rule of thumb is no more than three repeats in any page element. By that I mean, no more that three alt tags with the same keyphrase, no more than three images with the keyphrase combination.
Title elements…although there is no conclusive research on whether these attributes contribute to overall rankings, I would recommend using it whenever possible. A title attribute is not the same as a title tag. Lets take a link as an example. <a href=”www.example.com”>Example</a> A better way of writing this link would be <a title=”Example” href=”www.example.com”>Example</a>. Chances are more than likely that at least will improve your overall keyword density for “Example”!
ANCHOR TEXT
This is so important and often overlooked by most web designers. Let’s say that from my main content page, I want to link to one of my interior pages. The page I want to link to discusses CSS techniques and my main keyphrase for that page is “Advanced CSS”. Do not use, for example, For more info on Advanced CSS, click here. Never use that phrase “click here” as your anchor text (the text that you use to indicate a hyperlink). A far better way to do this would be, Read more on using Advanced CSS. If you do this, your target page will rank better.
While there are certainly many more factors that the search engines look at when determining a page’s relevancy to a certain keyword or keyphrase, these tips will certainly help anyone who wants their pages to rank higher.
In summary for On-Page Optimization, consider the following:
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Choosing a realistic niche or category for your website.
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Good domain name research for your site.
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Writing original and descriptive content
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At least 3 keywords or keyphrases for each page
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Keywords in title, h1, alt, and first and last 5o words
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300-700 words per page
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Descriptive image filenames
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Descriptive html (or whatever) filenames
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Title attributes
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Good, descriptive anchor texts
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No duplicate conent
I’ll be back Monday morning with the first part of Off-page Optimization…
See you at the top of Google soon!

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